ABOUT RASHEL

The Story Behind DealMethod.

From leaving a six-figure salary to closing multi-six-figure deals annually.

| It started on the sales floor

From a young age, I was learning how to sell and upsell, and it started on the sales floor. That early experience taught me the fundamentals: how to read a buyer, understand what's important to them, share the impact a product would make, and close the sale right there in person.

By the time I was in university, I was on the first sales team when Nespresso entered Canada, selling $300 coffee machines on the spot to people who didn't walk in planning to buy one. That's when I realized selling wasn't just something I was good at. It was the thing I understood better than anything else.

| Twelve years inside the biggest brands

After university, I spent 12 years in corporate across some of the most recognized brands in the world — McDonald's, Shopify, Scotiabank, and Tangerine Bank. I worked across industries, built products, sold them to consumers, and studied how people actually make buying decisions. I wasn't just in marketing. I was in the rooms where deals were made, strategies were sold internally, and budgets were won. Every role sharpened the same skill: understanding what makes people say yes.

Rashel Hariri

Founder, DealMethod

Connect on LinkedIn →

| Then I went all in — alone

Then, gradually, I started doing it on my own. What began as side projects turned into client work, and client work turned into a full practice. Five years ago, I went all in as a solo operator.

Since then, I've built a multi-six-figure practice selling my own services. No team. No safety net. Just me on the calls, writing the proposals, handling the objections, and closing the deals. I've closed multiple six-figure deals on my own and helped clients double their revenue and increase close rates from under 10% to over 50%.

| Then I built the system

And the whole time, the same thing kept happening. Fractionals, consultants, agency owners — brilliant people — kept reaching out asking: "How are you doing this? How are you closing these deals by yourself?"

The answer was always the same. It wasn't a script. It wasn't a trick. It was a system I'd been building my entire career, from the sales floor to the boardroom to my own practice.

So I built DealMethod.

| It started on the sales floor

From a ripe age, I was learning how to sell and upsell, and it started on the sales floor. That early experience taught me the fundamentals: how to read a buyer, understand what's important to them, share the impact a product would make, and close the sale right there in person.

By the time I was in university, I was on the first sales team when Nespresso entered Canada, selling $500 coffee machines on the spot to people who didn't walk in planning to buy one. That's when I realized selling wasn't just something I was good at. It was the thing I understood better than anything else.

| Twelve years inside the biggest brands

After university, I spent 12 years in corporate across some of the most recognized brands in the world — McDonald's, Shopify, Scotiabank, and Tangerine Bank. I worked across industries, built products, sold them to consumers, and studied how people actually make buying decisions. I wasn't just in marketing. I was in the rooms where deals were made, strategies were sold internally, and budgets were won. Every role sharpened the same skill: understanding what makes people say yes.

| Then I went all in — alone

Then, gradually, I started doing it on my own. What began as side projects turned into client work, and client work turned into a full practice. Five years ago, I went all in as a solo operator.

Since then, I've built a multi-six-figure practice selling my own services. No team. No safety net. Just me on the calls, writing the proposals, handling the objections, and closing the deals. I've closed multiple six-figure deals on my own and helped clients double their revenue and increase close rates from under 10% to over 50%.

| Then I built the system

And the whole time, the same thing kept happening. Fractionals, consultants, agency owners — brilliant people — kept reaching out asking: "How are you doing this? How are you closing these deals by yourself?"

The answer was always the same. It wasn't a script. It wasn't a trick. It was a system I'd been building my entire career, from the sales floor to the boardroom to my own practice.

So I built DealMethod.

Rashel Hariri

Founder, DealMethod

Connect on LinkedIn →

Credentials & proof points

The track record behind the framework.

17+

Years leading Revenue and Marketing teams

5+

Consecutive years closing multi-six figures solo

7+

Figures in deals closed using this framework

50%

Increase in client close rates

2x

Client revenue growth within 12 months

_{"Some of the most brilliant solopreneurs I know aren't closing deals — and it's not because they're not experts at what they do. It's because they're uncomfortable selling their expertise. I created DealMethod to help you sell from a place of expertise and confidence, not pressure."}

_{- Rashel Hariri, Founder, DealMethod}

ENROLLMENT OPEN

$1,500

one time

I'm ready to sign up

✓ 3 days, 2 hours per session — 100% live

✓ Cohorts capped at 5

✓ Includes private 1:1 sales call review with Rashel

✓ DealMethod worksheet and materials included

FAQ

Rashel is a fractional CMO and go-to-market leader with 17+ years of experience in marketing and sales. She's built a multi-six-figure solo practice, closed multiple six-figure deals on her own, and helped clients increase close rates by up to 5x. She created DealMethod because hundreds of fractionals and solopreneurs reached out to her over the years asking the same thing: "How are you doing this?"

After five years of running her own solo practice and consistently closing multi-six-figure deals, Rashel kept hearing the same question from other fractionals and solopreneurs: "How are you selling like this?" Most of them were brilliant at their work but struggling to sell it. DealMethod is everything she's learned, built into one system.

Rashel has helped clients increase close rates from under 10% to over 50%, double their revenue within 12 months, and build repeatable sales processes from scratch. Her own solo practice has generated multi-six figures every year for five consecutive years.

Yes. Every DealMethod cohort is taught live by Rashel. She also personally reviews your sales call recording during the private 1:1. There are no guest instructors, no assistants running the sessions — it's Rashel in the room with you for all three days.

DealMethod isn't industry-specific — it's about the sales conversation itself. The framework works whether you're selling consulting, fractional services, agency work, coaching, or any B2B service. If you're getting on calls with potential clients and trying to close deals, DealMethod applies to what you're doing.

Yes. Rashel has 17+ years of experience across both corporate and entrepreneurial environments, including scaling go-to-market strategies for companies like Shopify. She's sat on both sides of the table — selling for large organizations and selling her own services as a solo operator. DealMethod draws from both.

Most sales training is designed for sales teams, SDRs, and account executives — not for solo operators selling their own expertise. If you've taken other programs and still feel stuck, it's likely because the training wasn't built for how you sell. DealMethod is built specifically for people who are the business and the closer.

Rashel offers fractional CMO and go-to-market advisory engagements for founder-led companies. If you're looking for ongoing support beyond the DealMethod cohort, visit rashelhariri.com to learn more about her consulting practice.

Rashel shares regular insights on sales, go-to-market strategy, and solopreneurship on LinkedIn. You can follow her at linkedin.com/in/rashelhariri.